ACUITY

Content Management Strategy

THE CHALLENGE

Acuity Swine was a new swine genetics company founded by veteran geneticists respected in the industry. BLNKPG was tasked with positioning Acuity as an established entity on an expedited timetable in a small, and highly consolidated industry segment.

THE PAYOFF

The comprehensive content approach effectively was a push-pull strategy, moving readers from digital and social media to the content sources, with each source connecting the dots of research, technical implementation and conversational assessment of the efforts. Each channel saw higher than industry average engagement and direct feedback to the company leadership team. The strategy effectively launched the company with a visibility that exceeded their time in business.

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