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CASE STUDY

THE BEE CORP REBRAND

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Corporate identity

Significance

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Rebrand

Ag audience

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  • Update The Bee Corp's brand to reflect their niche in the ag technology space

Challenge

  • Push the brand from start-up status to a technology-focused, cutting-edge and modern company that resonates with prospective and current customers

  • Provide engaging and consistent visuals across all internal and external channels

  • Develop updated branding elements

  • Create editorial calendar for year-round engagement

  • Target digital efforts (owned social, paid social, email marketing, website) to a smaller, specialty audience (almond growers and beekeepers)

  • Update trade show presence to display new brand direction

Goal

Approach

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Brand elements, customer mapping

  • Positive qualitative responses from customer survey, customer check-ins and trade show visitors

  • Increased lead generation year-over-year

  • Lead email open rate of 38.4% and click-thru-rate (CTR) of 3.3% (compared to 24.1% and 3.3% industry averages)

  • Paid social impressions over 78,000 in first five months of social campaign

Results

  • Updated message matrix

  • Editorial calendar

  • Custom lead-generation emails, target using a tiered-customer approach

  • Facebook, Twitter and LinkedIn social media ads

  • Geo-targeted digital ads

  • Website

  • Sales collateral

  • Trade show booth

  • Promotional items

  • Press releases and media invites

  • White papers

  • Case studies

Tactics

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Website, digital ads, email marketing, social ads, sales collateral

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Trade show materials: booth design, collateral, promotional items

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