Producing Awareness of Homegrown Produce

Public Outreach

A state department of agriculture wanted to draw attention to farmers markets and the locally grown fruits and vegetables they sell. BLNKPG developed a public outreach campaign to consumers in urban areas and those attending the state fair and other large events. A campaign website was created and supported by social media, promotional emails, geofencing ads, information cards, signs and swag. Within two months more than 8,000 visitors viewed more than 31,000 pages of online content, with thousands of promotional items distributed.

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