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Operation: A Rocky Road to a Smooth Roll-out

Public Outreach

A state agency announced a construction project to improve traffic flow at a deadly intersection in a rural Indiana county, but officials knew from past experience that such changes are often met with skepticism and even outright resistance from local residents. Road construction, and the process preceding it, are understandably stressful and disruptive to locals’ daily life, so the government agency partnered with BLNKPG to help mitigate the negative sentiment - highlighting focused information, how the roundabout will work, and the necessity for it to be constructed for local safety. Through use of various media and public meetings, local sentiment is starting to move from negative to neutral, or neutral-positive.


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