Elanco Animal Health
Disease Awareness Campaign
An animal health product company's swine unit wanted to raise awareness within the pork industry of swine respiratory disease (SRD), a serious ailment that can be deadly to pigs. BLNKPG developed a SRD awareness campaign with print and digital content, social media posts, text messages, email blasts and paid advertorials. The "Make Every Pig Count" campaign logged more than 377,000 impressions of the digital content, with click-thru and open rates higher than the industry averages across all tactics.