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It’s Elemental, Dear Viewer

Video Content Enhancement

After several years in business, a St. Louis-based startup wanted a way to spread the message more widely about its crop-improvement technology. After examination of its assets and intended audiences, BLNKPG created a strategy to produce short video “explainers” of what the client has developed. These videos successfully distill the core message of each technology or product with the intent of showing AND telling how it works, through a combination of easily understood animations, voiceover, and onscreen captioning. The client picked up increased engagement for its technology newsletter through social media, in addition to being able to use the videos as a sales tool to share to existing and potential industry partners.


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