HOW TO SHOW UP IN AN AI SEARCH
First thing to note: A well-rounded digital visibility plan is important for your overall online presence. Think of social media posts as salespeople, traveling into the world spreading the word of what you offer. That makes your website your home base.
Artificial intelligence is becoming an increasingly popular way for people to find things, rather than always using regular old search engines. And, people don’t use chatbot search the same
way as Google or Bing. Put a keyword or phrase into a traditional search engine and you get a list of links. AI is engaging in conversation — phrases and questions — which means it replies in sentences, with far fewer links.
So, what are some ways your website can appeal more to AI search services for the audiences you wish to reach?
CONSIDER
Chatbots tend to look for longer text. SEO (search engine optimization) trained content creators to use frequent, relevant keywords in website copy. AI cares less about “good fertilizer” and more about why “this nitrogen fertilizer works better because it can be easily stabilized in this way.”
AI looks for website copy that is complete, knowledgeable, and longer than just catchy phrases. It wants ready-made wording that answers a user question.
AI also wants authoritative copy. Are you an expert? Show, don’t tell — less “here are my degrees” and more “this is how this works.”
AI looks beyond your site to corroborate your expertise: third-party reviews, article or podcast collaborations, social mentions, earned media, and more.
Make your site searchable by both the human user and the AI bot with some intentional content planning. Get started with a Blank Page.
CONTACT US: getstarted@blnkpg.com | 812-200-0597
Comments