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Ag Solutions Network Direct Mailer Campaign and Dealer Approach


A company that markets sustainable products to improve soil health and productivity wanted to strengthen its relationship with dealers, remind them of healthy soil practices and increase website visits. BLNKPG created a "Fear the Same" campaign. Along with direct mailers and geofencing ads, BLNKPG came up with a fishing-themed box that was mailed to six targeted, prospective dealers. The mailer contained a live worm farm, fishing lure and call-to-action card that stated, “If you’re ready to grow your business we’re ready to make it happen. If not, you can go fishing.”


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