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Forging an Identity of Their Own

Developing Brand Identity


Two Midwest John Deere-affiliated equipment dealerships sought to each establish their own brand in their respective regions, apart from that of just an extension of Deere. Despite this, they were required to stay within that brand’s parameters to keep the affiliation. BLNKPG studied them to determine what was unique about each - then set about creating an ad campaign for each company that highlighted its local services and strengths that set it apart from rival regional dealerships.






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