Indiana Soybean Alliance Children’s Museum Event
A state soybean checkoff organization partnered with a children's museum on an exhibit highlighting new uses for soybeans. The exhibit appeared in the museum's sports experience area. BLNKPG developed the “Field of Opportunity” campaign, which included theme ideation, event logo, ticketing, promotions, social media, media kits, and other deliverables. The exhibit was well attended, with nearly 90 percent of visitors surveyed rating the exhibit an 8 or higher, on a 1-10 scale.