Regional Digital Targeting
A custom grain storage and handling manufacturer and parts company wanted to raise brand awareness among its primary service territories in Indiana and Tennessee. BLNKPG developed a digital ad campaign focusing on the company's high-quality grain equipment and parts. Geofencing ads reached target audiences based on job titles, agricultural interest and other factors. In the first months of the campaign nearly 38,000 ad impressions were recorded, with a click-thru rate of 0.34%, higher than the industry average of 0.10%. The company's website traffic also grew both in new users (10%) and total users (9%).