The Bee Corp
Virtual Media Event Campaign
A technology company with a digital tool to help beekeepers grade hives wanted to share its story with industry professionals that might find the tool useful. However, the coronavirus pandemic made in-person events difficult. BLNKPG put together a meet-and-greet type virtual media event for industry publications catering to almond producers, a key clientele. The event generated 10 news stories, with 49 percent of the company's target public relations list providing coverage.