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Checking in on the Checkoff

Connected TV/Radio/Digital Advertising Campaign

The corn and soybean promotions organizations that administer a state's checkoff program traditionally struggle communicating the value of the checkoff to the farmers who pay into the program. BLNKPG produced TV, radio and digital advertisements explaining that every penny of checkoff returns one dollar in producer benefits. The ad campaign generated over 1 million digital impressions, with high video viewing rates.


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