Digital Targeting
A technology company with a bee hive grading tool wanted to introduce itself and its grading technology to beekeepers and those who work with them. BLNKPG ran a comprehensive search to identify the company's target audience, then developed customized messaging sent through email and geofencing ads appearing on target audience devices. To date, nearly 1.5 million impressions of the digital messages have been tracked, with an optimized click-through rate increasing 200 percent over a six-month period.