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Adding Layers of Data to Sell Feed Additives

Elanco Skycis

Digital Advertising

A feed additive for pigs that maximizes feed efficiency was in need of a promotional boost for the animal health products company that manufactures it. BLNKPG produced four sets of digital ads and an accompanying geofencing campaign targeting producers most likely to use the additive. In the first two months of the promotional campaign the ads appeared on target audience devices more than 500,000 times, with a click-through rate higher than the industry average.


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