After 35 years as an industry leader, a manufacturer of livestock, flatbed and general use trailers was ready for a branding update. BLNKPG took the results of a dealer survey to develop the "As Tough As Ever" campaign. The campaign was supported by new branding guidelines, redesigned logo, new corporate templates and website, trailer graphics, outdoor signage, trade show materials, sales collateral, print and digital ads and company swag. The new brand was supported by a public relations campaign. The campaign received positive feedback from the trailer manufacturer.