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CASE STUDY

GREAUX WHAT’S NEXT –

CORTEVA MIDSOUTH ROLLOUT

Events/experience

Agribusiness audience

Significance

Multi-tactic strategy

  • Create an experience that reaffirms Corteva’s commitment, provides open dialogue, and clearly demonstrates the company’s bandwidth and dedicated expertise

Challenge

  • Tell the story of newly-launched Corteva and their portfolio approach

  • Provide an opportunity for open customer dialogue for questions, answers, concerns and successes

  • Build an ideal attendee experience and execution plan to deliver on chosen experience theme

  • Develop a complete agenda, event flow, and customer touchpoints from invitation to post-event survey

Goal

Approach

"BLNKPG has been an absolute joy to work with. I appreciate their ability to deliver creative concepts that encompass my strategic goals for projects. They are dependable, professional and nimble when it comes to project execution. I’ve been impressed with their ability to deliver great services and products while operating at/or below a given budget. Their partnership has yielded considerable value in my business."

—  Brooklynne Dalton, Cereals and Rice Herbicide Product Manager,  Corteva Agriscience

  • Post event survey revealed:

    • Attendees enjoyed the new meeting format, Q&A sessions, and the session/speaker content

    • More informal Q&A breakout sessions were largely preferred over larger general sessions

    • Respondents’ key takeaways from the event confirmed our meeting goals were met

Results

  • Theme creation and logo concepting

  • Save the date postcard, digital invitation, and reminders

  • Promotional items including custom mason jar glasses, campfire stove gifts, logo footballs, pens, and lunch napkins

  • Hotel takeover - signage, key cards, and elevator wraps

  • Thank you dinner at LSU - signage, set-up, custom drinks, etc.

  • Rental coordination

  • On-site management

Tactics