LG SEEDS
Social Media
THE CHALLENGE
AgReliant Genetics is a seed research and production company. Among its branded products is LG Seeds. Traffic on LG Seeds social media platforms, Twitter, Instagram and Facebook, was performing well compared to competitors in the seed industry, but all channels had room for improvement. BLNKPG was challenged to grow followers on LG Seeds social platforms while maintaining engagement through a thoughtful
content-driven approach.
THE PAYOFF
The social media campaign yielded LG Seeds 3,654 new Facebook followers, 571 new Twitter followers and 487 new Instagram followers – a 20% increase among the three platforms. Total digital ad impressions exceeded 1 million. Through consistent content and tactic optimizations throughout the course of the 3-month campaign, paid social media ads performed 3 times the industry average click-through-rate. BLNKPG experimented by adding a dynamic follower ad and tracked a 4.5% click- through rate, uncommonly high for digital ads.
