
KUEHNERT
Dairy Farm

THE CHALLENGE
To create a lasting and memorable brand for a dairy farm looking to increase its consumer presence with an on-site retail operation. We were tasked with designing a brand, and all the elements, to provide a unique and impactful consumer facing brand without losing the heritage of the more than 125 year old dairy.
THE PAYOFF
In collaboration with the client, we created a brand that spoke to the heritage of the dairy farm, while also making it feel modern and approachable. This branding was implemented across everything from in-store signage and packaging to social media channels and consumer communications. We hoped the audience would not only like the brand, but embrace it — and reality has borne this out, with merch flying off shelves as fast as the dairy products. Overall engagement metrics with public-facing advertising and social media consistently reach 5X industry averages.





