PROCESS, IRL.
EMAIL MARKETING
1 DAY
Review objective and intent. Who are we influencing? What is our call to action?
3 DAYS
Develop timeline for necessary steps, set workflow in motion.
10 DAYS
Develop copy for review.
Design within brand standards and email marketing platform.
Test, review and provide for approval.
1 DAY
Test list for deployment.
Optimize delivery time / date with intended audience and geography.
Deploy.
1 DAY
Review opens and clicks.
Assess list and delivery metrics.
Provide final metrics and recommendations for upcoming emails or campaign.
1 DAY
TOTAL: 17 DAYS
Assuming 1 week regulatory reviews