PROCESS, IRL.
EMAIL MARKETING
Understand
1 DAY
Review objective and intent. Who are we influencing? What is our call to action?
Plan
3 DAYS
Develop timeline for necessary steps, set workflow in motion.
10 DAYS
Create
Develop copy for review.
Design within brand standards and email marketing platform.
Test, review and provide for approval.
1 DAY
Deploy
Test list for deployment.
Optimize delivery time / date with intended audience and geography.
Deploy.
1 DAY
Optimize
Review opens and clicks.
Assess list and delivery metrics.
Report
Provide final metrics and recommendations for upcoming emails or campaign.
1 DAY
TOTAL: 17 DAYS
Assuming 1 week regulatory reviews