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PROCESS, IRL.

EMAIL MARKETING

Understand

1 DAY

Review objective and intent. Who are we influencing? What is our call to action? 

Plan

3 DAYS

Develop timeline for necessary steps, set workflow in motion. 

10 DAYS

Create

Develop copy for review. 

Design within brand standards and email marketing platform. 

Test, review and provide for approval. 

1 DAY

Deploy

Test list for deployment. 

Optimize delivery time / date with intended audience and geography. 

Deploy. 

1 DAY

Optimize

Review opens and clicks. 

Assess list and delivery metrics. 

Report

Provide final metrics and recommendations for upcoming emails or campaign. 

1 DAY

TOTAL: 17 DAYS 

Assuming 1 week regulatory reviews