Review objective and intent. Who are we influencing? What is our call to action?
Develop timeline for necessary steps, set workflow in motion.
Develop copy for review.
Design within brand standards and email marketing platform.
Test, review and provide for approval.
Test list for deployment.
Optimize delivery time / date with intended audience and geography.
Review opens and clicks.
Assess list and delivery metrics.
Provide final metrics and recommendations for upcoming emails or campaign.
TOTAL: 17 DAYS
Assuming 1 week regulatory reviews