NEW PRODUCT LAUNCH
Review objective and intent. Who are we influencing? Where will this be used? What are our product differentiators? How does this fit in our strategic plan, our platform, etc.? Customer mapping / market research adds additional time.
Outline step-by-step for actions to launch
Develop all necessary components to support the new brand :
Creative brand components
Channel planning (media, sales team, digital, etc.)
Finalize and lock version control.
Provide specs, manage print.
Set fulfillment plan in motion.
Provide final digital and print-ready versions for internal use.
Place media insertions per channel plan.
Assess metrics for media and digital.
Make necessary adjustments per feedback.
Request qualitative feedback from sales team.
Develop on-going metric scorecards.
Update as new media / channels are entered per the plan.
TOTAL: 102 DAYS
Assuming 1 week regulatory reviews per necessary component occurring simultaneously