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CASE STUDY

LEGION BIO CHEM / NUTRA-CROP COMPANY LAUNCH

Events/experience

Multi-tactic strategy

Significance

Farmer and dealer audience

  • Legion Bio Chem newly opened its doors in August 2018. From corporate identity to product line messaging and branding, every component needed to be created. The challenge was that Legion wanted to launch in 30 days – yes, 30 days – at the Farm Progress Show

Challenge

  • Overcome the tight timeline without sacrificing strategic, creative work

  • Create a brand that made our target audience feel that Legion Bio Chem understands this space and they provide clarity in a noisy market

  • Create reason for the audience to actively seek out more information and, ultimately, purchase the product 

  • Define target audiences aligned with sales objectives

  • Develop messaging for brand and products

  • Develop creative concepts

  • Create editorial calendar to include owned and paid social, programmatic digital, farm targeting, direct mail, and PR

  • Develop e-mail marketing strategy

  • Design and launch website

  • Create independent dealer outreach program

Goal

Approach

Results

  • Launched 4 product families and 21 products within 60 days

  • Achieved over 2,000 unique website visits within first 45 days

  • Reached 41,675 farmers matching targeted profile in first 120 days

  • 12% pick-up on PR launch announcement

Tactics

  • Audience targeting

  • Editorial calendar

  • Creative concepting

  • Messaging

  • Website

  • Video

  • Logo development

  • Direct mail

  • Trade show display

  • Sales sheets

  • Product catalog

  • Digital and print ads

  • Social media management

  • Regulated label development

"We have loved working with Blank Page because they have made our company stand out in a crowded market space. They have great ideas on how to continue growing our business, too. We've had great response on everything we put out - trade show pieces to our sales sheets, everyone tells us how impressed they are."

—  Jared Roberts, Vice President of Sales, Legion Bio Chem / Nutra-Crop