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CASE STUDY

THE NEW AGRIFINANCIAL SERVICES: AGFI

Corporate identity

Significance

Rebrand

Ag and internal audience

  • Update and modernize the company's 18-year-old brand as a kickstart to new marketing and sales objectives

Challenge

  • Illustrate the core brand essence of AgriFinancial while updating the overall look and feel to resonate with current and potential customers

  • Develop updated naming convention

  • Develop updated logo design options

  • Update internal and external identity components with selected logo

  • Launch the company's new identity (new "name," logo and look) internally at annual meeting

  • Develop a brand story that aligns with target customer

Goal

Approach

The BLNKPG team truly understands agriculture and always keeps our goals/successes at the top of mind. The investment our company has made with BLNKPG continues to generate a return. Our launched re-brand and campaign is giving us the exposure to our target market that we never would've had without BLNKPG's creativity and experience. We are certain that in the years to come, top farmers and competitors will recognize and know our company throughout the industry.

 

—  Kaci Ferch, Marketing Director, AgriFinancial

  • All corporate location and external business collateral was updated

  • Positive response from internal team at launch

  • Positive response from partner/sister companies

Results

  • Logo design

  • Business cards

  • Corporate templates included letterhead, envelopes and email signature

  • Office signage

  • Brand guidelines

Tactics