CASE STUDY

SOY AQUACULTURE STRATEGIC GOALS & CREATIVE REBRAND

Awareness campaign

Significance

Creative concepting / Re-brand

Public relations

  • Our first challenge with SAA was to realign their strategic goals for 2019-2020 with their farmer board. Once strategic goals were determined, we found a need to develop a campaign to help increase their membership within the organization — targeting aquaculture and soybean industry organizations.

Challenge

  • Increase SAA partnerships and memberships with aquaculture and soybean industry organizations

  • Share the investments of SAA with potential partners and members including checkoff-funded research projects

  • Define target audiences and develop messaging for membership campaign

  • Develop new creative concept to update SAA organization materials, website and external communications

  • Create editorial calendar to include owned social and earned media opportunities to dealer outreach program

Goal

Approach

"Working with the team at BlankPage has been a real joy!  With the ever increasing speed in which agriculture is moving we must have the ability to address issues promptly.  The team at BlankPage can deliver.  By working with a group that has a deep understanding of agriculture it allows us to meet the fast paced demand of the industry.  

The people are personally knowledgeable and involved  within the agriculture sector so they are able to develop targeted marketing materials that address the issues that are important to the industry.  I would highly recommend the team at BlankPage for your marketing needs!"

—  Andy Tauer, Executive Director, Soy Aquaculture Alliance

  • Post event survey revealed:

    • Attendees enjoyed the new meeting format, Q&A sessions, and the session/speaker content

    • More informal Q&A breakout sessions were largely preferred over larger general sessions

    • Respondents’ key takeaways from the event confirmed our meeting goals were met

Results

  • Audience segmentation

  • Message development

  • Creative concepting

  • Email template

  • PowerPoint template

  • Social media management

  • Press releases

  • Membership brochure

  • Technical bulletins

  • Website

Tactics

  • LinkedIn - White Circle
  • Facebook - White Circle
  • Instagram - White Circle

CONTACT US

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Email: tiffany@blnkpg.com

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