AgriGold is a seed brand marketed by AgriGold, a leading seed research and production company. AgriGold planned to exhibit at Commodity Classic, a large annual agricultural trade show, and wanted to increase their brand awareness with farmers in attendance. AgriGold also wanted to use its trade show appearance to celebrate 85 years in business. BLNKPG was approached to develop an exhibit theme, booth and supporting marketing materials.

THE PAYOFF

The booth was tracked through in-floor sensors to gauge booth traffic which proved to be higher during our agronomy presentations as expected. Customers and prospects exited the booth space with memorabilia for the 85-year celebration while corn contest winners celebrated in style with over 90% attending the awards ceremony. Rave reviews for the unique awards and overall experience proved as significant as the metrics from the tactics.