AGRI-FINANCIAL

Rebrand

THE CHALLENGE

AgriFinancial is a premier lender to farmers and agricultural businesses. The company was ready to update its 18-year-old brand as it embarked on new marketing and sales initiatives. BLNKPG was called on to evaluate AgriFinancial’s existing branding and propose a fresher, more contemporary corporate identity.

THE PAYOFF

The rebranding package received positive feedback from an internal AgriFinancial team and its partner/sister companies. Sales tools were implemented across a multi-channel campaign with above- industry average engagement in all tactics.

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