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AGRI-FINANCIAL
Rebrand
![](https://static.wixstatic.com/media/81afed_b1780623fa7f4889ab6ff0f4502a0623f000.jpg/v1/fill/w_980,h_517,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/81afed_b1780623fa7f4889ab6ff0f4502a0623f000.jpg)
THE CHALLENGE
AgriFinancial is a premier lender to farmers and agricultural businesses. The company was ready to update its 18-year-old brand as it embarked on new marketing and sales initiatives. BLNKPG was called on to evaluate AgriFinancial’s existing branding and propose a fresher, more contemporary corporate identity.
THE PAYOFF
The rebranding package received positive feedback from an internal AgriFinancial team and its partner/sister companies. Sales tools were implemented across a multi-channel campaign with above- industry average engagement in all tactics.
![Screen Shot 2022-06-14 at 11.29.44 AM.png](https://static.wixstatic.com/media/81afed_a9586440e11c41e7a9680a6b1415baf1~mv2.png/v1/fill/w_753,h_500,al_c,q_90,enc_avif,quality_auto/Screen%20Shot%202022-06-14%20at%2011_29_44%20AM.png)
![](https://static.wixstatic.com/media/81afed_2035b77583a44ba68e845b9a66401febf000.jpg/v1/fill/w_955,h_537,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/81afed_2035b77583a44ba68e845b9a66401febf000.jpg)
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