We aren't in this game because it's sexy.
Let's face it, ag can be dirty, technical and finicky.
That's why we love it.
Alternative title: Grandpa
Alternative title: Dad
Alternative title: College roommate
We know them. It isn’t just what we do. It’s who we are, (are related to, friends with, married to, etc.) When we say we know ag, we mean we know the people that are the fabric of this industry. They are our people. So when we recommend a strategy, a tactic or a channel, it's because we've cross-tested with the very people it's meant to impact.
Can your agency say the same?
Every agency can say the same thing — and they do. Yes, we can do that. But that's not actually the important question.
Do you know WHY we should do that?